NAIROBI, Kenya, Feb 5 – The government is embracing artificial intelligence (AI) and smart data as key tools to reshape the future of tourism, Tourism and Wildlife Cabinet Secretary Rebecca Miano has said.
Speaking during the World Governments Summit in Dubai, Miano said technology is no longer optional in the fast-evolving global travel industry but central to building a resilient, inclusive and competitive tourism sector.
“By leveraging AI and smart data to personalise the visitor experience and moving beyond talk to action with low-carbon solutions for conservation-led tourism, we are ensuring our local communities are the primary beneficiaries of the tourism value chain,” Miano said.
She noted that artificial intelligence is already unlocking new opportunities for the sector, including predictive analytics to help stakeholders understand travel trends and intelligent platforms that tailor itineraries based on visitor preferences.
“The world has fundamentally shifted—mass tourism is giving way to purpose-driven travel, and Kenya is positioning itself to lead this transition,” she said.
Miano made the remarks during a panel discussion at the Future of Tourism and Destination Global South forum, alongside her Lebanese counterpart, Laura Lahoud, where she outlined Kenya’s roadmap towards a digitally driven tourism ecosystem.
Beyond enhancing visitor experiences, Miano said smart data will also strengthen conservation efforts by enabling real-time ecosystem monitoring, improving park management and supporting evidence-based decision-making.
She said the approach aligns with Kenya’s long-standing commitment to balancing conservation with economic development.
On the sidelines of the summit, Miano held a bilateral meeting with the newly appointed UN Tourism Secretary-General, Shaikha Al Nowais, where they explored areas of cooperation to advance sustainable tourism.
“As we congratulate H.E. Shaikha Al Nowais on her new role, Kenya looks forward to strengthening our partnership as we work to upscale the sector’s future workforce, attract investment and collaborate with other UN-led agencies and international organisations,” Miano said.
With destinations worldwide competing for digitally savvy travellers, Miano said Kenya is positioning itself at the forefront of tourism innovation.
“The Global South is no longer a passive player; it is the new frontier of authenticity and innovation,” she said.
As Kenya advances the Magical Kenya brand, the integration of AI and smart technologies is expected to drive smarter marketing, unlock new economic opportunities and ensure tourism growth remains sustainable, inclusive and future-ready.
