NAIROBI, Kenya, Sept 29 – Hemingways Travel has announced its entry into the Rwandan market as the company marks 70 years in the travel industry.
The expansion underscores the firm’s push to strengthen its East African presence and position itself for continental growth.
Hemingways Hospitality Group CEO Ross Evans said the next phase of the company’s strategy will focus on regional expansion and technology adoption to enhance client services.
“Our journey over the past 70 years has been about building trust and delivering a personal touch that sets us apart. As we look ahead, we see tremendous opportunities in East Africa and across the continent, and we are investing in both regional presence and technology to enhance the travel experience,” Evans said.
The company has rolled out AI-driven booking and management tools but stressed that the technology will complement, not replace, its hallmark personalised service.
“The future of travel is technology-enabled but still people-led. We are adapting AI to understand our clients better, anticipate their needs, and provide seamless solutions. At the same time, our role as trusted travel managers remains as critical as ever in a fast-changing industry,” Hemingways Travel Managing Director Dr. Joseph Kithitu added.
Hemingways, part of the Hemingways Group, has built its reputation on travel management services and is banking on a blend of tradition and technology to shape its future across Africa.
“AI allows us to manage data and processes at a speed never seen before, which creates more efficiency for clients. But what makes the difference is how travel professionals use that technology to deliver personalised journeys and provide reassurance at every step. That’s where Hemingways Travel continues to set the benchmark in Africa,” Emma Dansie, ALTOUR Vice President for EMEA and Hemingways Travel’s global partner, stated.
