JUNE 7 – A new book by renowned Kenyan author Dr. Lucas Mburu is challenging the country to reconsider how it engages with Generation Z; Leadership Insights for Africa, recognizing the generation’s growing influence in pushing for political and social change. Titled From Millenials to Gen Z, the book explores the driving forces behind the youth-led demonstrations that swept across Kenya in mid-2024, highlighting the urgent need for deep structural reforms.
Dr. Mburu, whose PhD dissertation helped inspire the book, says the project is born out of a desire to become “part of the solution” to what has become a common complaint across Africa: misunderstanding and underestimating the youth.
“Gen Z is not the future, they are the now. They are bold, demanding, and unapologetically pushing for change. They feel unheard and misunderstood, and this book is about creating space for them,” said Dr. Mburu during the launch.
He emphasized that Gen Z’s demands should not be dismissed. “My advice to them is simple: don’t back off. Keep pushing. This is about your lives, your future. No one should have a conversation about you without you,” he said.
The book covers a range of topics—from spiritual perspectives on generational differences to workplace tensions—and integrates the role of digital transformation, particularly social media and artificial intelligence, in shaping how the younger generations lead and live.
“With Gen Z, everything is fast, digital, and connected. From AI to TikTok, their tools are shaping global change. We can’t afford to be analog in a digital world,” he noted, adding that the books are available at Nuria Bookstore.
Speaking on why he chose the title, Dr. Mburu explained it reflects both a transition and a challenge: “The title ends with Gen Z because they’re currently applying pressure to society. They’re visible, loud, and their time is now. The magnifying glass on the cover represents the need to examine their role more closely—because even though they’re everywhere, not everyone sees them clearly.”
The book is now available for purchase via Nuria Kenya, an online bookstore that offers convenient delivery services—another nod to the on-demand culture Gen Z champions.
Dr. Mburu urged leaders, parents, and organizations to read the book, not just to understand the youth, but to work with them. “We must stop complaining and start mentoring. That’s how we build a successful nation,” he concluded.
