MAY 20 – Choice Microfinance Bank, now operating as Choice Bank, has officially rebranded and rolled out a digital-first banking model.
The move signals a strategic shift toward inclusive, technology-driven services targeting Kenya’s growing demand for accessible, digital financial solutions.
The new model will support electric vehicle financing, Kenya-China corridor SME trade, asset financing, and Banking-as-a-Service (BaaS) via APIs.
Choice Bank CEO Bonface Isinta Ombui said the shift reflects the bank’s evolution over the past decade and its bold re-entry into the market with a renewed customer-focused strategy.
“Ten years of operations is no mean feat. Together with our stakeholders, we have walked this journey. Today, we are proud to launch an inclusive and purpose-driven digital model for a better customer experience,” said Ombui during the firm’s 10 year anniversary and rebranding.
The bank’s digital transformation gained momentum in 2021 following investment from the Wakanda Network, which injected capital and brought a pan-African outlook.
In 2022, the bank launched its proprietary core banking system and joined the Kenya Bankers Association. By 2024, it secured a national license, joined the National Payments System, and introduced modern mobile and internet banking services.
Nairobi Securities Exchange Chair Kiprono Kittony, who was the chief guest at the launch, welcomed the rebrand as a timely innovation in Kenya’s banking landscape, aligning with broader shifts toward digital financial inclusion.
Choice Bank says more innovations are underway as it positions itself as a modern, digitally native institution geared to support underserved segments and SMEs across Kenya.
