NAIROBI, Kenya, Mar13 – Safaricom says it is keen on leveraging Artificial Intelligence (AI) to spur its customers experience.
This is part of its ongoing transformation agenda anchored on sustaining digital transformation as a key player in the technology industry.
The telco says it is already incorporating in its systems to enhance customer experiences, making them more personalized and impactful.
Likewise, Safaricom says it is already integrating AI into its business processes, leveraging machine learning algorithms to increase efficiency across the organization.
Its Digital Transformation lead Joseph Kanyua emphasized that the integration of AI is crucial to achieving this objective.
“We are taking the lead in this; we know we run the largest network in this region, and we’ve set our ambitions to become Africa’s leading technology company by 2030,”he said.
“There’s no way we are going to achieve that objective without figuring out AI – and not just figuring it out, but actually taking it for a spin.”
According to Kanyua, the role of data in Safaricom’s operations is also a key component of the company’s future strategy.
Kanyua highlighted the potential of AI to process large volumes of data, providing valuable insights that enable businesses to become more information-driven.
Moreover, Safaricom says it’s committed to sustainability and energy optimization as it integrates AI into its infrastructure.
The telco says it is deploying predictive models and intelligent solar solutions across its sites to optimize energy use and support the company’s sustainability goals.
