NAIROBI, Kenya, Sep 1 – Erick Wilson Wafula, Kenya’s pioneering consumer psychologist and marketing expert, has been honored with the prestigious Pacesetter International Award for his outstanding contributions to consumer psychology.
The Pacesetter International Awards, an annual event organized by Jubilant Stewards of Africa (JSA), recognizes leaders and innovators across various fields in sub-Saharan Africa who have shown exceptional dedication to advancing their industries.
This year, Wafula was acknowledged for his groundbreaking work in the marketing sector, where he has effectively harnessed the power of consumer psychology to revolutionize marketing strategies.
Wafula’s expertise lies in understanding consumer behavior, developing innovative marketing techniques, and shaping the way businesses engage with their customers in today’s fast-paced digital landscape.
Since 2019, he has been at the helm of Ringier Africa’s marketing initiatives, a Swiss company with operations in Europe, Asia, and Africa.
In Kenya, Wafula has led marketing campaigns for top brands like BrighterMonday, BuyRentKenya, Pigiame, and Cheki, platforms that collectively attract hundreds of thousands of users monthly.
Before joining Ringier, Wafula served as the Head of Digital Marketing and Advertising at The Advertising Company, a marketing agency in Nairobi.
There, he crafted and executed digital marketing strategies for clients such as Heineken East Africa, Toyota Kenya, AIG Insurance, and The Nairobi Hospital.
“I am incredibly honored to receive this recognition. This acknowledgement demonstrates how crucial it is to comprehend customer behavior in the modern business climate,”said Wafula as he reacted to the nerws.
ya’s Top 25 Men in Digital by the SOMA Awards and was also recognized as Kenya’s 2021 Marketer of the Year by the Irish company Adworld Masters.
Wafula’s academic background includes a bachelor’s degree in marketing from Kenyatta University and a bachelor’s degree in psychology from the University of Nairobi.
His career in psychology began as a counseling psychologist with Folks Vision, a community-based organization he co-founded.
He also volunteered as a peer counselor for The Postal Corporation of Kenya for several years, alongside his primary marketing duties.
Erick Wilson Wafula’s achievements continue to inspire a new generation of marketers and psychologists, as he remains at the forefront of integrating consumer psychology into the business world.
