NAIROBI, Kenya, Feb 26 – Nokia phone-maker Human Mobile Devices (HMD) said that it is committed to producing innovative gadgets that address global tech challenges such as e-waste and digital fatigue.
The Finnish company plans to achieve this through a new strategy that will be done in partnership with Mattel as well as Barbie. The deal involves the production of gadgets.
HMD Global Asia Pacific, Middle East, and Africa VP Sanmeet Singh Kochhar announced that the company is keen on using technology to solve problems such as digital fatigue through innovation.
This includes the Barbie Flip phone, which will be released this coming summer and brings on board a much-needed digital detox among smartphone users.
“At HMD Global, our mission in the AMEA – Asia Pacific, Middle East and Africa – region is clear: innovate, sustain, and collaborate to transform mobile technology. Our dedication goes beyond creating devices,” Kochhar said.
“It is about ushering in a future where technology is not only universally accessible and environmentally responsible but also embodies the principles of repairability and durability. This vision propels us towards operational excellence and sets a new benchmark for what it means to be truly innovative in our industry,” he added.
HMD CEO Jean-François Baril said, “In our seven-year journey, collaboration and support has allowed us to achieve so much. And we have plans to do so much more as we introduce the world to the new HMD.”
“We want to be a catalyst for positive and profitable change by embracing a multi-brand strategy: crafting new HMD original devices, creating Nokia phones, and collaborating with well-known global partners,” Baril stated.
