KISUMU, Kenya, Jun 15 – Hoteliers in Kisumu have been urged to have a clearly defined marketing plan and embrace communication to remain visible in the market.
The County Executive Committee Member for Tourism Achie Alai says the hospitality industry needs a rigorous advertisement.
Alai says Kisumu hoteliers can only market their products to the globe if they fully embrace communication and technology.
“If you have a property and you are not on social media, nobody knows about your property except your neighbour,” she says.
Speaking at Wigot Gardens Hotel in Kisumu, Alai says most hotels in Kisumu failed to reap from the recent devolution conference due to lack of marketing.
Wigot Gardens Hotel General Manager Felix Owiti concurred announcing that they have plans to plow a lot of funds in marketing and communication to sell their products to the outside world.
“We have a wonderful facility but we must tell people what we offer. This can only be done through communication,” he says.
Owiti says their aim is to grow the Wigot Gardens Hotel brand online to reach as many clients as possible.
During a luncheon for their customers in the region, Owiti says the hotel has managed to expand by putting up cottages and a swimming pool, facilities that need to be communicated to a larger clientele.
Achie announced that the County Government of Kisumu will partner with hotels in the region to scale up the marketing strategy for the growth of tourism and economy.
“We have an online platform where we will help out hotels to post their products as a marketing strategy,” she says.
She told hoteliers to come up with other activities targeting different carders of people as a way of building their customers base.
“If people out there know what you are offering, you will be full regularly. Have weekend programmes, it is all about telling everybody that these things exist, so that people come,” she says.
Owiti further noted that the recent devolution conference in the neighboring County of Kakamega shows that more traffic of customers that need to be sustained.
Kenya Commercial Bank (KCB) Kisumu branch manager Michael Ochieng says the bank with numerous outlets in the lakeside city has continued to offer financial advises to those in the hotel industry.
“As a bank we want to partner with the tourism industry and the county government in the development of these facilities,” he says.