Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Kenya

Kisumu County urges hotels to aggressively market hospitality products

“If you have a property and you are not on social media, nobody knows about your property except your neighbour,”/OJWANG JOE

KISUMU, Kenya, Jun 15 – Hoteliers in Kisumu have been urged to have a clearly defined marketing plan and embrace communication to remain visible in the market.

The County Executive Committee Member for Tourism Achie Alai says the hospitality industry needs a rigorous advertisement.

Alai says Kisumu hoteliers can only market their products to the globe if they fully embrace communication and technology.

“If you have a property and you are not on social media, nobody knows about your property except your neighbour,” she says.

Speaking at Wigot Gardens Hotel in Kisumu, Alai says most hotels in Kisumu failed to reap from the recent devolution conference due to lack of marketing.

Wigot Gardens Hotel General Manager Felix Owiti concurred announcing that they have plans to plow a lot of funds in marketing and communication to sell their products to the outside world.

“We have a wonderful facility but we must tell people what we offer. This can only be done through communication,” he says.

Owiti says their aim is to grow the Wigot Gardens Hotel brand online to reach as many clients as possible.

During a luncheon for their customers in the region, Owiti says the hotel has managed to expand by putting up cottages and a swimming pool, facilities that need to be communicated to a larger clientele.

Achie announced that the County Government of Kisumu will partner with hotels in the region to scale up the marketing strategy for the growth of tourism and economy.

Advertisement. Scroll to continue reading.

“We have an online platform where we will help out hotels to post their products as a marketing strategy,” she says.

She told hoteliers to come up with other activities targeting different carders of people as a way of building their customers base.

“If people out there know what you are offering, you will be full regularly. Have weekend programmes, it is all about telling everybody that these things exist, so that people come,” she says.

Owiti further noted that the recent devolution conference in the neighboring County of Kakamega shows that more traffic of customers that need to be sustained.

Kenya Commercial Bank (KCB) Kisumu branch manager Michael Ochieng says the bank with numerous outlets in the lakeside city has continued to offer financial advises to those in the hotel industry.

“As a bank we want to partner with the tourism industry and the county government in the development of these facilities,” he says.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...

Headlines

NAIROBI, Kenya, Mar 16 – The World Bank has given the Kenyan government USD 60 Million (Sh6.1 billion) to help combat the deadly coronavirus pandemic...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...