Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Kenya

Carrefour Market at Village Market to focus on food items

A Carrefour Market store operates with a different format compared to a hypermarket, with a larger focus on stocking a wide range of food items over non-food items.

NAIROBI, Kenya, May 2 – Carrefour franchise holder, Majid Al Futtaim, has signed a deal with the management of Village Market that will see the opening of the first Carrefour Market in Kenya, by the end of the year.

A Carrefour Market store operates with a different format compared to a hypermarket, with a larger focus on stocking a wide range of food items over non-food items. A Carrefour Market, however, stocks small electrical appliances.

Franck Moreau, Country Manager, at Majid Al Futtaim – Retail Kenya said Carrefour Market is an approach that allows the retailer to serve customers by offering them a store that caters to their everyday shopping needs.

“We will be embarking on construction work in May where the Carrefour Market will be located, and this will be followed by the installation of equipment and the relevant fit out to suit Carrefour’s international standards,” said Moreau.

Majid Al Futtaim opened its first Carrefour Market in 2009, and the different format store has since grown to become a popular sub-brand that specialises in offering fresh produce and local products, an appropriate assortment of non-food products, attractive prices in every aisle, and regular promotions.

Carrefour launched operations in Kenya in 2016 and currently operates five stores located at located at The Hub in Karen, Two Rivers Mall, Thika Road Mall, The Junction and Sarit Centre.

Once opened, The Village Market store will be Carrefour’s sixth store in the country, and a significant milestone in the retailers growth and expansion plans.

Majid Al Futtaim currently operates over 230 Carrefour stores across 15 markets and continues seeking opportunities to open stores in Kenya and the rest of the greater East African region.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...