NAIROBI, Kenya, Nov 13 – Over 500 visitors from thirty different countries are expected in Nairobi this weekend to attend the first ever World Conference on Public Relations in Emerging Economies (WCPREE).
The conference which will take place at the Kenyatta International Convention Center (KICC) will kick off from November 15 to 18, hopes to address cross cutting issues that affect the Public Relations sector especially in emerging markets like Kenya.
The mega conference has been organized by the Public Relations Society of Kenya (PRSK) supported by the Global Alliance for Public Relations & Communication Management (GA).
PRSK chairperson Jane Gitau says the conference will play a great role not only providing knowledge to the professionals but also creating awareness on the importance of communications in both the private and public organizations.
“Kenya is really privileged to be the host of this first ever conference in emerging markets and we a glad because it will be a time to showcase what we have in Kenya to the World as far as communications is concerned. It has been a three year journey but finally we are hosting the conference,” Gitau said in interview with Capital FM Business.
She says the conference comes at a crucial time when the Public Relations sector needs recognition by being legalized as a licensing body for all PR professionals.
“We are clad because our patron who is the ICT Cabinet Secretary Fred Matiang’i is really supporting us in this. In fact a task force is being set and things are in the process. But we had to halt bit because of the conference. We are really looking forward to be the regulatory body,” she said.
At the moment lack of regulation has led to lack of professionalism where anyone who has no clue about PR is actually practicing it. This, she says, has led to a lot of blunders especially when handling a crisis both in government and the private sector.
WCPRE will attract several leading Public Relations and Communication practitioners from across the world to converge in Nairobi to deliberate on ways of integrating PR and Communication strategies in promoting innovation, particularly within emerging economies.
“As an emerging economy, Kenya will have an important opportunity in hosting the three-day meeting to exchange ideas with globally-acclaimed experts on the best models of effectively incorporating Public Relations and Communication approaches in such spheres of economic development as SMEs expansion, technological innovation, agricultural development, public service communication, health care, among others,” ICT Principle Secretary Joseph Tiampati said while commenting.