Ten finalists in the Samsung Colors of Kenya campaign will have their work displayed across the country in Kenya’s first Digital Gallery.
The campaign was created to provide consumers with an experience of Samsung’s revolutionary Super Ultra High Definition (SUHD) TV as well as other Samsung premium TVs currently in the Kenyan market, and to also encourage Kenyans to capture the country’s riveting beauty by adding their personal touch of creativity.
The finalists are amongst hundreds of photography enthusiasts who took part in the campaign that was launched last month. Participants submitted their photos through Instagram and Facebook with the hashtag #SamsungColorsOfKE. The photographs will be displayed on 100 Samsung Premium TVs – Series 7 and above- across its accredited retail stores countrywide.
“As part of our SUHD TV marketing drive, we thought that it would be a great idea to celebrate the creativity of local talent by showcasing Kenyan photos on our premium TVs,” said the Samsung Head of Marketing& Communication, Patricia Kingori.
“We launched this campaign last month with an Instameet, an interaction of visual artists and photographers, around the theme of Samsung Colors of Kenya, which aligns with the nano-crystal color technology of the Samsung SUHD TV. It gave them an opportunity to share their creative work and exchange ideas,” added Ms. Kingori.
The high-resolution photos will be displayed on the gallery until Monday 16th November. They will also be shared on Samsung Kenya’s social media profiles to promote the upcoming photographers.
The Super Ultra High Definition (SUHD) TV, which is a flagship Samsung Smart TV, comes integrated with internet capability,on-demand streaming media and home networking access.
Far from the normal traditional broadcast content, the SUHD TV is set to redefine your entertainment pleasure to stunning life proportion, revealing a brighter, more authentic picture, with a wider range of colors made possible by Samsung’s breakthrough nano-crystal color technology.
It uses Samsung’s very own Tizen operating platform to provide a seamless experience with advanced compatibility and multi-tasking abilities, offering easy convergence and a wide variety of customized content.