, World Cup is expected to disrupt normal TV viewership as fans and fanatics get glued on watching matches. But how much of a disruption is the world cup of normal programming? We look at two sets of data – pre and during world cup. NTV’s The Trend has been occupying the top spot for the last few weeks as the most talked about TV show on Twitter.
Barely a week into the World Cup, TV ratings have plunged especially during prime time. KBC is leveraging on their exclusive rights to show the World Cup with #KBCWorldCup.