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Kenya

Orange launches Biashara Talk

MICKAEL-GHOSSEINNAIROBI, Kenya, May 21 – Integrated telecommunications services provider, Orange, has launched Biashara Talk, a wireless fixed voice post-paid service targeted at Small office Home office (SoHo)customers and small businesses.

The post-paid service that will be provided via a wireless platform, will allow the user to enjoy high voice quality by acquiring a new landline number, or get to re-activate their old business landline as well as migrate their active landline to a wireless network while maintaining their existing phone number.

The service is based on a single number, meaning one ‘SIM per offer’ and businesses can choose to purchase as many numbers as required. In addition, Biashara Talk customers can create multiple phone extensions for their businesses.

Company CEO, Mickael Ghossein, says that this new service goes to demonstrate the company’s dedication to constantly tailor its products and solutions with the customer in mind and aim to deliver more value, flexibility and satisfaction to their existing customers as well as present a sound and exciting proposition that will attract new customers.

“As part of our greater network transformation programme, our key objective is to support the growth of the entire market chain: SMEs, large Corporates as well as public sector organisations to cope with their dynamic ICT needs. We aim to build on best practices and benefits, thereby bringing wealth of innovative products and services to the country,” added Ghossein.

Customers on Biashara Talk will subscribe to monthly bundles ranging from Sh1,000, to Sh10,000, all with 30 day validity periods.

These tariff bundles will enable customers to enjoy calling rates for as low as Sh2 for within the network and Sh3 outside the network. The user will also enjoy SMS rates for as low as 50 cents both within and outside the network. Customers using Biashara Talk on their data enabled GSM devices will also enjoy data services for as low as Sh3 per MB.

Moreover, as a postpaid service, managing one’s account will be easier, since a customer can check their bill on the Orange e-bill portal. One can pay for their bundles at any Orange shop, through Orange Money or via a bank transfer.

Despite the growth of mobile telecommunications cannibalising the fixed line market, Ghossein says that the fixed line solution has a future in Kenya.

“Looking at developed economies as a gauge of the direction that telecommunications in developing countries will go, we see that fixed line telecommunication is the backbone of telecommunications, both for domestic and business purposes. Mobile telecommunications remains a very strong complimentary solution,” says Ghossein.

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