, NAIROBI, Kenya, Jul 19 – The Chartered Institute of Marketing (CIM) has admitted a leading local Marketing Communications practitioner into its prestigious Fellows Roll.
Following a stringent and rigorous evaluation process, the UK based CIM has confirmed the accreditation of Red House Group Director Esther Ngomeli as a fellow of the Chartered Institute of Marketing.
Ngomeli will now be entitled to the use of the designatory letters; FCIM, confirming her status as a Fellow of the Chartered Institute of marketing.
In her acceptance, note, Ngomeli has pledged to use her Fellowship status to support National Branding and Vision 2030 National development programmes through a dedicated mentoring programme for young lady marketers in Kenya and across the COMESA region.
Chris Daly, director of customer experience, CIM, explained in a citation “Your application for this higher grade of membership has undergone detailed assessment and consideration and your election is a reflection of your expertise and experience in marketing,”
The recent accreditation by the world’s leading marketing body historically places Ngomeli, who is also the Managing Director of Media Edge Interactive, ahead of the pack as the second woman Fellow of the Chartered Institute of Marketing in Sub Sahara Africa.
The first lady Fellow of the CIM was Thrity Engineer, currently serving as the Marketing Director regional pharmaceuticals firm GSK and as the Vice Chairperson of the CIM Kenya Chapter.
While accepting her Fellow status, Ngomeli paid tribute to the CIM and its local affiliate for helping nurture professional marketing practice in the COMESA region.
The role of CIM in facilitating professional marketing practice in the region exemplified by growing number of CIM accredited study centres which Ngomeli acknowledged will help entrench the role of marketing in national and economic development.
“The role played by CIM in the development of marketing practice in Kenya and across the region is commendable particularly the on-going mentorship of upcoming ladies in the fields of marketing,” Ngomeli said.
“The role of marketers in national branding and facilitation of the Vision 2030 National Development plan will remain critical and as a CIM Fellow, I am committing to rally support for these causes.”
Founded in 1911, CIM is the world’s leading professional marketing body, CIM supporting over 40,000 members worldwide. It is also the only organisation globally accredited to award Chartered Marketer status to Marketing practitioners.
Globally, the Chartered Institute of Marketing is the only body recognized by the Queen’s Privy Council to confer the designation ‘Chartered Marketer’. There are at present approximately 5,600 Chartered Marketers in over 100 countries throughout the world, and a further 11,600 members are currently working towards Chartered Marketer status by being registered on to the Chartered CPD Programme.