Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
"This not only creates employment opportunities for these young guys but it provides a platform through which we can share our content with the rest of the world."/FILE

Kenya

Kenya to prop the arts and film industry

"This not only creates employment opportunities for these young guys but it provides a platform through which we can share our content with the rest of the world."/FILE

“This not only creates employment opportunities for these young guys but it provides a platform through which we can share our content with the rest of the world.”/FILE

NAIROBI, Kenya, Jun 27 – The government has pledged more support to the arts and film industry in Kenya, as it seeks to create more employment opportunities for the youth.

Speaking when he opened the 4th Annual Broadcast Film and Music Africa Conference (BFMA) on Wednesday, Cabinet Secretary for Sports, Arts and Culture Hassan Wario expressed optimism for the growth and development of the industry.

“The government’s deliberate policy to push for local content has seen the majority of TV stations incorporate more home-grown programming. The demand for these programs is ever on the rise especially among the younger generation,” Wario said.

“This not only creates employment opportunities for these young guys but it provides a platform through which we can share our content with the rest of the world.”

Wario pushed for creative and performing arts to be emphasised at the educational level in order to realise their potential. He urged broadcasters and content creators to brainstorm on how to maximise on the wide spectrum that digital transmission will offer.

“When creative cultural industries will be the drivers of our curricula in schools and in other institutions of learning, Kenya will have broken the barrier that hinders her economic potential,” he stated.

Speaking on the issue of the rapidly changing digital media, he said, “Kenya is soon migrating from the analogue platform of broadcasting to the Digital Terrestrial Television (DTT) platform.

We would like to encourage all broadcasters and content producers to take advantage of this vast platform to expose our diverse cultures and film potential to the world.”

“The Film and performing arts industry in Kenya has grown to become one of the major sectors providing job opportunities to the youths. Unlike yesteryears when Kenyans didn’t appreciate local films, the trend has changed and there is much to expect from this industry.”

BFMA is a two-day conference themed ‘Building a world class digital media industry in Africa’ that seeks to explore all avenues through which the government, stakeholders in the broadcast, film and music industry, aspiring artistes and scriptwriters as well as content developers can explore to leverage and enhance their creative talents on the world stage through the rapidly changing digital media.

Advertisement. Scroll to continue reading.

The 2013 conference which was held at the Kenyatta International Conference Centre brought together over 130 local and international experts making presentations, participating in panel discussions or leading training workshops.

The function was attended by over 1,000 film, broadcast and content development professionals from Africa.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...