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LG unveils full LED 3D TV in Kenya

NAIROBI, Kenya, Jul 22 – LG Electronics, a global leader and technology innovator in the flat panel display and audio-video devices market, has announced the launch of the LX9500, the world’s first Full LED 3D TV in the Kenyan market.

Delivering a picture of outstanding clarity and brightness on LG\’s innovative INFINIA design, the LX9500 – a two-time award winner at this year’s CES and a winner of the reddot design award 2010 – invites viewers into an entirely new world of 3D TV viewing.

The LX9500 employs shutter glasses-type technology, with glasses that add depth to an image by blocking one lens then the other in sync with the screen\’s refresh rate. The LX9500 is also the only 3D TV with dual IR-emitting sensors, which send signals syncing the lenses with the TV. Having dual sensors ensures a wider and longer viewing angle for the TV’s 3D pictures, creating a spectacular home theater experience for the whole family.

“Thanks to its superb picture quality, the LX9500 offers a 3D experience like no other, where instead of just watching scenes, you can actually be part of them,” said Bonyoung Gu, Senior Manager, Home Entertainment Division, LG Electronics Nairobi Office. “Through advanced features such as Full LED and INFINIA design, LG is already pushing the technological boundaries for 3D. Along with our 3D Blu-ray disk player, LG is well placed to become a true global leader in 3D home entertainment.”

As the world’s first Full LED 3D TV, the LX9500 uses an innovative backlight structure to deliver its remarkable picture. Illuminated by panels of LEDs directly behind the screen, the Full LED display provides images of exceptional brightness and clarity, as well as a localised Spot Control for the ultimate in picture quality. With TruMotion 400Hz reducing image cross-talk and a picture further enriched by a 10,000,000:1 dynamic contrast ratio, the LX9500’s mesmerising 3D transports viewers right to the heart of the action.

LG said the LX9500’s award-winning INFINIA design is geared toward creating the ultimate 3D experience. The slim and sleek set has a depth of just 22.3mm, and a 16mm super-narrow bezel that allows for a more expansive picture and 3D images that practically burst out of the screen. In recognition of its unparalleled design, the LX9500 this year won a reddot design award, one of the world’s top three design awards and a globally accepted standard for the very best in product design.

Speaking during the launch of LG’s LX9500 at LG Hotpoint Showroom Sarit Centre, Hotpoint’s Sales and Marketing Director Rahul Kochar said; “Technology is moving at a faster pace now than it ever has and 3D is transforming the digital entertainment and education landscape.

“This new technology is creating visual experiences that offer new opportunities and challenges for educators, manufacturers and consumers alike. With its tendency towards early-adoption of new technology, Kenya and entire East Africa is on the cusp of widespread changes in technological development.”

Delivering unbeatable levels of entertainment, the LX9500 also displays regular programming and content in the very best, high-definition 2D. In addition, the TV is seamlessly connected to home AV devices thanks to a Wireless AV Link, while its NetCast™ function delivers instant streaming, via a broadband connection, of virtually limitless online content, including videos, movies and web albums. In another first for the industry, the LX9500 supports the Multi Picture Format (MPF) which enables user-created 3D content to be enjoyed on-screen without the need of a PC.

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The set will retail in Kenya at Sh400,000 (47” model) including a free 3D Network Blu-Ray disc DVD player (Model BX 580) and two pairs of 3D glasses. Additional glasses are available at LG Hotpoint Showroom for purchase.

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