NAIROBI, October 2 – Grand Regency Hotel has officially unveiled its new name ‘Laico’ with a commitment to market itself aggressively in the tourism industry.
Laico Regency General Manager, Solomon Adede, said the new name would make room for the hotel to market itself as part of the Laico chain.
Laico Regency Nairobi is a member of Laico Hotels and Resorts Management Company, which runs several leading hotels across the African continent from its headquarters in Tunis, Tunisia.
“Our membership in Laico hotels and resorts is a key competitive advantage because of its great management expertise, its renowned professionalism and vast international network. We feel it will improve our marketing strength,” Adede said.
He added that despite the ongoing investigations through the Commission of Inquiry probing its sale, the hotel is determined to go on with business as usual.
Speaking at the launch of the new brand name, the hotel manager refused to be drawn into the on-going debate on who the exact owners of the hotel are.
“That is a question that can only be answered by the owners, I work for the management company that runs the hotels,” Adede explained.
Announcing major plans for refurbishment Adede could not commit to exactly when the whole programme would be complete, only revealing that plans were underway.
“Actually this is the beginning of a series of events and I know the major re–branding process will take place when we have refurbished the hotel. I must admit refurbishing the hotel is not easy, it will take a while,” he said.
“As for now I think we have just started with the name change but there is a lot more in store that we are looking at, which will be unveiled as we go along.”
Meanwhile, Adede admitted that 39 casual workers were laid off during the take-over process but would be taken in if any other opportunities arise.
Laico Regency Nairobi becomes the ninth member of the chain.