Africa is firmly at the centre of Intel’s global strategy to grow connectivity as the chip maker looks to grow its market share in micro processors for mobile devices. Long regarded as the undisputed leader in PC chips, Intel is deploying its technology and innovation capabilities to shake up the mobile market.
Speaking at the Mobile World Congress, Bernadette Andrietti, Vice President EMEA Sales and Marketing Group at Intel said the company will continue to invest in Africa by creating mobile microprocessors that take cognizance of the regional usage as well as scaling up support for developers.
“If you don’t have the technology, you cannot be transformative, that’s why technology is very important to us. But we are also aware that content is what makes the technology useful in the long run. We are continually improving computing power and also participating in the development of local applications,” explained Andrietti.
Bernadette Andrietti, Vice President EMEA Sales and Marketing: We are continually improving computing power and also participating in the development of local applications. Photo-clubic.com
Intel`s launch of two new mobile microprocessors at MWC, Barcelona affirms the company’s promise of enhancing the mobile user experience. Intel promises the duo-core 64 bit Atom “Merrifield” processor and the quad-core mobile Atom “Moorefield” is set to improve the performance of smart phones and tablets. Working in close partnership with mobile operators and OEM’s, Intel is projecting a faster and higher uptake of mobile devices as the technology gets better and affordable.
“We understand the challenges of energy consumption especially for mobile device users in emerging markets like Africa and indeed all over the world. The new chips will deliver better graphics and ensure up to 12 hours of battery life without compromising faster and stronger performance.”
Andrietti hinted at a possible launch of an entry-level tablet powered by Intel and built in collaboration with a Kenyan manufacturer later in this year as a follow up to the successful global launch of the Yolo phone in Nairobi.
“Intel is creating a unique category in the two-in-one convertible devices, tablets and handsets and together with OEM`s and mobile networks, we believe we are well poised to play a critical in improving connectivity,” said Andrietti.
In line with this, Intel also announced several key agreements with Lenovo, Asus, Foxconn and Dell to build tablets and smart phones using Intel`s Atom processors and communication platform.
