Top automakers throw millions of dollars at researching what the latest tastes are, and say the color of a vehicle is so important to customers that it can be the difference between buying or not.
The ongoing auto show in Detroit saw many of the classic colors – reds for Porsches and other sports cars – and a few less conventional (a Nissan Titan pickup truck decked out in “forged copper”).
But there was no mistaking the preeminence of white. Particularly at the Volkswagen stand, where several cars, the stairs and much of the furniture was white.
In a multibillion-dollar industry, nothing is put to chance and nothing is done by mistake, of course.
At least two designers in Detroit referred to the “Apple effect” – the Californian tech giant – to explain the propensity for white vehicles.