EABL Introduces Premixed Gordon’s Gin & Tonic Variant

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Beverages firm Kenya Breweries Limited (KBL) has introduced two new Gordon’s Gin variants and 2 Gordon’s premixes into the Kenyan market. The introduction is informed by the results of research into current consumer trends in the country, which indicate progressive consumption and preference for flavoured gins by consumers.

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“The launch of these new Gordon’s variants comes at a time when we have seen a rise in the consumption of flavoured gins. Today’s consumers are looking for existing, flavourful, and delicious drinks, and this is a great opportunity for KBL to expand our vast portfolio with new flavours,” said Effie Thiong’o, EABL’s Head of Innovations.

The new Gordon’s variants are Gordon’s Sicilian Lemon – described as a gin with “a delicious zesty twist, and classic taste, perfectly balanced with the finest Sicilian lemons and juniper, Gordon’s Mediterranean Orange – a gin that has “distinctive oranges balanced with juniper notes and the Gordon’s Premixes.
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Gordon’s Sicilian Lemon and Gordon’s Mediterranean Orange are packed in 700ml bottles with an alcohol-by-volume (ABV) content of 37.5 percent. The two premixes come in 300ml cans that have an alcohol-by-volume (ABV) content of 5 percent.

Alcohol consumption is not for persons below the age of 18

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