Oprah does things in a big way and that is what we have come to know her for, so when she stepped onto the stage at the Apple event, for sure, we expected nothing less than a big announcement. Brace yourselves for the biggest book club and its coming to an apple platform near you. Tv mogul Oprah is teaming up the world’s most valuable brand, Apple to create “the biggest, the most vibrant, the most stimulating book club on the planet,” “uniting people with stories,” and hopefully streaming conversations with Winfrey and authors.
While delivering the keynote presentation at Apple’s live-streamed event on Monday, Oprah started by explaining how the company helps people connect—much in the same way she used to during her 25 years on The Oprah Winfrey Show.
“There has never been a moment quite like this one,” she began. “We have this unique opportunity to rise to our best selves in how we use and choose to use both our technology and our humanity…We all crave connection. That’s why I have joined forces with Apple. The Apple platform allows me to do what I do in a whole new way…they’re in a billion pockets, y’all!”
Then she dropped the bombshell. “There’s nothing more thrilling than being transported by a brilliant book!” Oprah said, announcing she plans to build “the biggest, the most vibrant, the most stimulating book club on the planet.”
“It is a club…listen to this: Imagine, where Apple stores stream conversations with the author and me live across all devices, all borders, reminding people that, no matter who we are, no matter where we are, every man, every woman, and child looks up in awe at the same sky.”
Oprah’s Book Club is a cultural force. The so-called “Oprah Effect” is estimated to have sold more than 60 million copies of the Book Club’s selections, and it’s made several authors into household names.
In November last year, O, The Oprah Magazine and OWN announced it had chosen Michelle Obama’s BECOMING its newest Oprah’s Book Club, a book that has so far become the top bestselling book.
Oprah posted a video on Instagram with Tim Cook on the intended partnership.
This is going to revolutionize the industry and we are here for it. Well done Aunty O, our favorite American aunt.