Leading vehicle assembler Isuzu East Africa (Isuzu EA) has today launched its new SUV model, the Isuzu mu-X.

Speaking at the launch, Isuzu EA Managing Director, Rita Kavashe, said the mu-X will target the urban lifestyle segment that has experienced rapid growth over the last few years. She explained that the mu-X builds on the Isuzu brand’s dependable heritage and fantastic legacy of reliability, performance and efficiency in this market.

For maximum road grip during acceleration and high-speed cornering, the vehicle is equipped with Electronic Stability Control (ESC) and Traction Control System (TCS). The Isuzu mu-X has been awarded a 5 Star Rating by Australasian New Car Assessment Program (ANCAP) safety body.

The SUV model also comes with a 3-year service maintenance package as part of the introductory sales offer in the market. The new vehicle will be available on retail at Isuzu EA’s dealership network across Kenya, and in their Kampala and Dar es Salaam dealerships.

The seven-seater vehicle with a 5-speed automatic transmission will retail at Ksh 6.6 million.