The world’s number one sexual well-being brand, Durex, has revealed that it has diversified into digital technology ahead of a major product launch it claims could revolutionize our sex lives, on Tuesday.
Durexlabs is the company’s first significant step into the digital marketplace, with the division’s manifesto being to embrace changing social behaviours and the paradigm of intimacy and mobile technology.
Durexlabs will imminently announce what it describes as its first game-changing product, a technological breakthrough that will actually help users achieve an orgasm. It was developed in partnership with tech entrepreneur Susie Lee, CEO of Siren Mobile.
“Through the proliferation of smart phones, social media and dating apps, technology has proven a hugely successful medium in bringing people together and maintaining close relationships. With Durexlabs we are taking the next vital step by embracing technology to amplify human connection in the bedroom and improve our sex lives,” says Lee.
So can a smartphone really give you an orgasm?
To find out, Durex is looking for beta testers around the world to be the first to experience this new breakthrough. Anyone can register their interest in advance for updates from Durexlabs via www.durex.com/durexlabs where they will receive a first look and free access opportunity for a limited period.