Sony has announced nine new Cyber-shot™ cameras that promise superior optical performance in some of the world’s slimmest and lightest cameras.

With this new range Sony continues to push the boundaries of digital photography, creating cameras that appeal to a dynamic market and meeting the demands of customers looking for high performance, convenience, style, and durability.

With Sony’s new Advanced Aspherical (AA) lens, low noise technology, intelligent features and Extra High Sensitivity technology, this range raises the quality bar, making no compromise between style and performance.

The camera’s include the WX series (DSC-WX100, WX150), HX series (DSC-HX200V, HX20V, HX10V), W690, TX series (DSC-TX20, TX66), and H series (H90),
From beautiful panoramas, high powered zoom, water and dustproof features to full HD Movie Making capabilities, the new range of Cyber-shot digital cameras offers more than just standard pictures; itmakes capturing unforgettable momentsan experience in itself, unmatched by any other in the market.

Coming at a time when customers’ demands are higher due to continuous exposure to a variety of products, Sony continues to cement its place in the market as the number one consumer electronics brand, commanding a loyal customer base with its consistent addition of new products to its portfolio.

Each of the nine cameras is designed to surpass the expectations of both professional and amateur photographers, and is at home whether in the city or on safari.

The new range of Cyber-shot™ compact digital cameras (DSC-WX100/WX150, TX20, HX200V, HX30V/10V, H90, TX66, and W690) is currently available in Kenya, Tanzania, Uganda and Ethiopia.