ASICS unveils campaign featuring International DJ Steve Aoki


ASICS America Corporation, the true sport performance brand, on Monday, announced the launch of the brand’s newest HYPERGEL™ footwear franchise. The new line of footwear combines street style with high performance GEL® technology proprietary to ASICS, for all day and all night comfort.

HYPERGEL-KENZEN x Aoki campaign features international DJ and producer Steve Aoki. The campaign celebrates those who are constantly moving, always in search of inspiration – the creators who thrive on always creating, thinking and progressing.

Aoki, who serves as the muse behind HYPERGEL, plays over 250 shows a year and holds two bachelor’s degrees. Constantly producing, designing, inventing – always moving.  The shoe is a testament to the versatility and endurance coveted in the marketplace today to cater to the newest generation of movers and creators.

The HYPERGEL-KENZEN x Aoki campaign will come to life across multiple channels including a ‘Steve in 24’ digital content series showcasing Aoki’s nonstop movement throughout a full, 24-hour period.

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