BuzzFeed moves to Japan in Yahoo partnership


BuzzFeed announced plans Monday to launch a Japanese news website in a partnership with Yahoo Japan, the latest step in a global expansion push.

The announcement marks a departure from practice for the social news website, which has gone alone in launching in Britain, Brazil, France, Australia, India, Germany, Mexico and Canada.

“We’ve been really successful with the wholly owned and operated, organic-growth model we’ve used for launches in other countries, but in Japan we want to open with a partner who can help accelerate our growth,” BuzzFeed president Greg Coleman said.

“This is why a joint venture makes the most sense. We put a lot of thought into finding the right partner. Beyond looking at pure reach, we wanted to find a team that has local cultural knowledge, established clients and strong revenue numbers.”

Coleman said Yahoo Japan “is a perfect fit because it is a pure-play digital company untethered to the legacy constraints of traditional media” and added that “we have many of the same philosophies and approaches.”

Yahoo Japan is a joint venture with Japanese-based tech firm Softbank and the US-based Yahoo Inc, which has said it is exploring options for its stake.

BuzzFeed will hold a majority stake in the new venture, which “means we’ll have editorial and creative independence” for the operation, Coleman said.

Yahoo Japan “will advise the joint venture on cultural matters, drive traffic to BuzzFeed Japan and own the sales channel to bring BuzzFeed Japan to market,” he added.

BuzzFeed is one of the largest pure-play digital websites, claiming to reach some 200 million users worldwide.

With its recent expansion, the group says some 45 percent of traffic now comes from outside the United States.

Last year, the Silicon Valley investment group Andreessen Horowitz led a $50 million investment round which valued BuzzFeed at a reported $850 million.

Some reports have said BuzzFeed is set to announce a $200 million investment from NBCUniversal, a unit of Comcast, which could lift its value to $2.5 billion.

BuzzFeed, founded in 2006 by Huffington Post co-founder Jonah Peretti, was known for offbeat “shareable” news but has been investing in new staff and technology as it expands globally.

(Visited 15 times, 1 visits today)



  1. Avatar charlie December 22nd, 2011 at 11:33 am

    please get an F5 IMAGE THIS ONE HERE IS A HOAX LOOKS F16OR 15!

    1. Avatar abdirisak ishak December 22nd, 2011 at 8:32 pm

      Alshabab are not conventional army stationed in known bases so who are you targeting when you apply aerial bombardment in the midst of civilian population? the accuracy of the old jets is also a factor to worry about when taking photos for planned operations. this is going to be taught in the history books in Somalia that KDF illegal invaded our country while we were under anarchy and took advantage of the waring functions and the weak TFG, it is going to be a black history and we will all remember the number of civilian casualties killed in air raids and the damage caused. i wish you would had attempted this back in the days when our army was the second most strongest army in Africa after SA Where were you those days? scared or busy disassembling our nation?

  2. Avatar abdirisak ishak December 22nd, 2011 at 8:22 pm

    in the beginning of this incursion, i knew if KFD attempts to employ its old air fleet piloted by inexperienced air-force men that this will not achieve any good other than more and more collateral damage, enough is enough Kenya you proved your point that you are capable of killing civilians and that you can hit back if interrupted. i am sure that Somalia is not  the best pick when it comes to testing your army capabilities and gaining war experience as it is the only country in the world where young and old every individual is born to fire as a natural reflex to defend because these people had no other choices other than fighting when caught up in difficult circumstances, which is often the case.

    1. Avatar Johnwanjuki December 23rd, 2011 at 3:38 pm

      ofcourse we all know that alshabab is not a convectional army , but it is also true that it is an armed group which cannot be handled by civil authorities . As a matter of  fact you dont have a way of telling whether the target in question was legitimate  or not  . in that respect i see you not offering  us any viable alternative for now and even in future . you dont sympathise with crooks my friend . certainly not unless otherwise ..

    2. Avatar Nchemuya December 27th, 2011 at 6:44 am

      abdirisak ishak… we give you a home to live, to educate your children and then you protect the people who have made your country unlivable. this has nothing to do with somali’s – it’s a war against criminals.


Leave A Comment

Your email address will not be published. Required fields are marked *