Online social networking service Twitter is set to team up with Kenyan restaurant discovery platform EatOut, to drive marketing campaigns for restaurants during the forthcoming Nairobi Restaurant Week which kicks off on January 22nd 2015.
The micro-blogging social network will offer one-on-one training to all restaurants participating during the 10-day event, guiding them on best practices and the effective use of its platform as a marketing tool for their offering during and beyond restaurant week.
“We are thrilled to be working with EatOut (@EatOutKenya) and the various restaurants taking part in Nairobi Restaurant Week to connect with their local communities. Using the hashtag #NRW2015, Twitter will help you discover new dining experiences around the city and let you get closer to your favourite restaurant,” said Bindiya Shah (@bindi), Partnerships Manager, Twitter Africa.
Twitter has already promised further collaboration in the form of webinars and advanced tailored training. I guess it’s our way of thanking the restaurants who have supported the restaurant week campaign.”This is not the first time EatOut has teamed up with tech giants in Nairobi. Just this week the company announced a partnership with Uber for NRW2015 and in the past have collaborated with Google (to roll out free WiFi hotspots in restaurants), and with Safaricom (to deploy the popular Lipa Na Mpesa payment options).