Marc Jacobs created an “immersive” catwalk experience using Beats by Dre headphones.
The US-born designer teamed up with the brand to bring New York Fashion Week’s attendees at his Marc by Marc Jacobs spring/summer 2015 show a unique catwalk experience, allowing each show-goer to tune into an instrumental track and vocal narrative of the collection.
Pulp bassist Steve Mackey and the designer joined forces in coming up with the concept aimed at fully immersing the audience in the show by blasting the specially composed soundtrack through their own Beats Pro in order to added a new “personal” dimension to the runway.
Influential fashion figures including Anna Wintour, Katie Grand, Grace Coddington, Anna Dello Russo and André Leon Talley all turned out to support the 51-year-old designer as he unveiled his latest collection.
Marc said: “We wanted to create an immersive experience for this collection, like an art installation – to add another dimension to a more traditional soundtrack. We worked closely with the team at Beats by Dre to develop an enhanced audio experience.
“The idea was to mix the instrumental track that sounds familiar yet modern, with a narrative overlay to play with the audience’s perception and make for a more personal experience.”
Steve Mackey’s wife, stylist Katie Grand added: “Last season we started experimenting sonically to add a new dimension to Marc’s show – to create a soundscape. We wanted to build on that and take it a step further; this is where Beats by Dre came in.”