ARSENAL launches a promotion to attract Kenyan Fans


Lucky Kenyan fans of Arsenal Football Club may see themselves heading to the UK to watch the club’s home games in the English Premier League thanks to an upcoming promotion campaign dubbed Pepeta Na Arsenal, that will feature a competition during the 2009/2010 (English Premier League season) football season.

The competition, which will kick off in September, was unveiled by British High Commissioner Rob Macaire at a ceremony attended by numerous Arsenal fans and celebrities including Terry Neil, a former player, commentator and manager of Arsenal club. Terry is currently a sport and Arsenal Club promoter and his company – Terry Neil Sports Services LLP has partnered with SkyData Ltd, a Kenyan Premium Rates Service Provider, to run the Pepeta Na Arsenal promotion. 

The process is in place to get the Betting Control and Licensing Board permit finalized. Once launched, Pepeta Na Arsenal will run for an initial period of three months, in line with the Betting Control and Licensing Board regulations, and will be subject to renewal for subsequent periods of three months till the end of the English Premier League season. 

The main prizes are a total of 24 fully paid trips for two (48 ticket, travel and accommodation packages) to the UK, of which eight will be available for the first 3 months of the promotion. Winners will travel to the EMIRATES stadium where they will watch Arsenal ‘home’ matches during the English Premier League season. Fans will also have chances to win branded Arsenal merchandise in the weekly draws. 

Interested football fans will need to register once by sending their name and number to 4142 in order to play throughout the promotion period. Simple questions will be asked on soccer and the Premier League via participating media stations, and the answers should also be texted to 4142, for a chance to enter weekly and monthly draws.

Despite what Manu fans declare everywhere, (who’s club, by the way, is nowhere near being as interested in them as Arsenal is in theirs) the Arsenal fan base in Kenya is huge, and the Pepeta Na Arsenal promotion aims to expand the fan base further. The promotion is a sign of great goodwill from the Arsenal Club who are aware of the growing support they have in Kenya.  Not only will it offer a chance for cultural exchanges, but it may also boost tourism.

Finally, Pepeta Na Arsenal will support ‘Alive and Kicking’, a non profit social enterprise which is involved in sports development for underprivileged youth.


Editor’s Note: I support this completely unbiased, informative report.

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