Durex’s digital technology division has announced a major product that could revolutionise sex lives. Durexlabs says they are about to launch a game-changing product that will help users achieve orgasm.
The product has been developed in partnership with tech entrepreneur Susie Lee, CEO of Siren Mobile. Lee is one of the leading lights in the world of mobile technology. Her expertise as a biochemist, biophysicist and visual artist have brought a fresh perspective on our evolving relationships with mobile technology.
“It’s been such an incredibly exciting process working with Durexlabs. Through the proliferation of smart phones, social media and dating apps, technology has proven a hugely successful medium in bringing people together and maintaining close relationships. With Durexlabs we are taking the next vital step by embracing technology to amplify human connection in the bedroom and improve our sex lives,” says Lee.
Although the team hasn’t yet revealed the exact details of how the orgasmic technology will work, Durexlabs is inviting beta testers around the world to be the first to experience this new breakthrough.
Richard Arnold, Head of Research and Development Durex says understanding arousal and the impulses involved helped the team look into ways of combining that knowledge with digital technology.
“We took inspiration from modern habits and our ever growing reliance on portable technology for virtually everything in day to day life and our market research has identified a genuine desire for this technology in our sex lives,” says Arnold.
Durexlabs is the company’s first significant step into the digital marketplace, with the division’s manifesto being to embrace changing social behaviours and the paradigm of intimacy and mobile technology.