When university student Ayodeji Adewunmi faced daunting hurdles in starting his own business in Nigeria, he turned to an unlikely source of inspiration: the country’s huge youth unemployment problem.
“Our mission was to have the largest active job list in the country,” he told AFP.
He may have accomplished the goal. Adewunmi’s Jobberman.com now claims to be the leading job-finder site in Africa’s most populous country, with a staff of more than 50 and some 9,000 companies posting positions.
His story is both an example of the possibilities here as well as a warning of the perils facing budding entrepreneurs and, in some ways, the country as a whole.
Jobberman’s offices in the upmarket Lagos suburb of Lekki stand in contrast to many businesses in the city of some 15 million people.
A small fleet of polished cars branded with the Jobberman logo were parked outside, with a young workforce buzzing around the two-floor interior.
But Adewunmi’s journey here wasn’t always so smooth.
When he first considered opening a business, he confronted challenges facing many aspiring entrepreneurs, but which in Nigeria are especially daunting.
He had no cash, no contacts and little hope of finding either.
“I think in our own case we lacked all that…from a capital standpoint and from a connections standpoint,” said Adewunmi.
Nigeria has long been regarded as one of the world most corrupt countries, where cronyism is rampant.
Starting a medium-sized or large business without the help of a powerful patron can border on impossible, especially in dominant sectors like oil and gas, Adewunmi told AFP.
He turned to the Internet because it “has little or nothing to do with the establishment.”
Adewunmi got the idea for a job-finder site from a friend who had developed the concept but taken no action.
It would be a business with a ready-made market. Some 37.5 percent of Nigerians under 25 are out of work, according to the National Bureau of Statistics.
In a 2010 report on the job market in Nigeria, the World Bank documented the continued rise of youth unemployment despite key economic reforms since the end of military rule in 1999.
Youth unemployment: a time bomb
Analysts have described the problem of youth unemployment in Nigeria as a potential time bomb considering the risk of youths turning to crime or extremist movements if they view their economic situation as hopeless.
But beyond the obvious need for such a service, Adewunmi also had another major factor playing in his favour. Nigeria has seen fast growth in Internet access, thanks in large part to an explosion in the number of mobile phones.
In 2009, when his lecturers at the southern Obafemi Awolowo University were on strike, Adewunmi used the idle time to launch Jobberman.
Evans Gichomo
October 18, 2011 at 1:52 pm
Twitter is my pick. I use the 25MB data plan. My phone hogs on data plus I visit many links shared on twitter for a broader read.
Carolynar
October 18, 2011 at 2:25 pm
Twitter is number one on my list 🙂
the others are Google , Capital Mobile and waptrick 🙂
i use the 25MB data plan
James Karongo
October 18, 2011 at 3:08 pm
Twitter is my number One site Followed by facebook then GMail and finally Facebook. Once in a while I check Live Scores. I used the 25MB Data Plan. I sleep very late surfing using my phone.
Diana
October 18, 2011 at 3:08 pm
Facebook, Twitter, Hotmail, Yahoomail and my school website
Samsonkipsang
October 18, 2011 at 3:52 pm
am 25MB USER.am a twitter addict and i dont miss a day without checking safaricoms products on their web.i like facebook too
Mungai Sherwood Karanja
October 18, 2011 at 4:06 pm
Facebook, G mail, Twitter, Yahoo, Linkedin
Tim Kanyutu Murunga
October 19, 2011 at 7:39 am
Facebook, Gmail, Yahoo,Twitter
James Mbugua Mungai
October 19, 2011 at 7:44 am
MANUTD.com
Jeff
October 19, 2011 at 7:44 am
Aimini, LinkedIn and Ovi
Okoth Kidi
October 19, 2011 at 7:45 am
My gamma, linkedin,waptrick,capitalmobile,brightermonday not mentioning fbck and twitter
Raphael Wanjala
October 19, 2011 at 7:45 am
Twitter, Facebook and at times Capital Mobile
Gabriel Kuriah
October 19, 2011 at 7:46 am
gmail, yahoomail, ovi, twitter, facebook,
Capital, google, Microsoft,
ihub, android
ERICK COKE WEED
October 19, 2011 at 7:46 am
ITS TWITTER ,N HITS NOT HOME WORK IN THE EVENING,,,,ITS JST THA BOMB
Mulei
October 19, 2011 at 7:48 am
Espn soccernet, capital mobile, twitter, facebook repectively
shiro
October 19, 2011 at 7:52 am
Apart from Twitter and Facebook I log into gmail, Nation Newspaper, The Standard and Capital for all my day’s news
Paulkilimo
October 19, 2011 at 7:54 am
chess.com/mobile, I play chess during all my free time
Kimeli daniel yego
October 19, 2011 at 7:55 am
http://www.google.com,m.facebook.com,www.yahoo.com,Twitter,Hi5
Kiharajon
October 19, 2011 at 8:25 am
walalahoi, crazy nairobian, wanjohidaily, muchatha,blogspot.com, thethikaroadblog,mediamadness,capital mobile,
KookyAfrikanGal
October 19, 2011 at 9:13 am
Mine is Blogger…i love blogosphere!!! No. 2 is yahoo where i go to get all the world news!
Dennis Mwaniki
October 19, 2011 at 1:53 pm
my favourite must be waptrick, to get the top music downloads; then The standard Online
Timkagiri
October 19, 2011 at 2:41 pm
gsmarena.com
for the latest phone reviews and updates
Gichenje
October 20, 2011 at 5:16 am
usccb daily readings, the catholic thing and twitter (of course)
Samsonkipsang
October 20, 2011 at 8:53 am
crazynairobian,safaricom.co.ke,capital.thanx 4 safcom
PittsPeter
October 20, 2011 at 6:13 pm
I’m in luv with the facebook application & my good old faithful Opera mini. I just can’t imagine what it used to be like in the pre-facebook and twitter era’s. My mom is always complaining that I just spend too much time thumbing my phone and I always tell her it costs me next to nothing communicating with my buddies on-line. The 5mb data plan per day is just the winner.
Njugunakim
October 21, 2011 at 7:51 am
I just love to check out biographies.com,safaricom.com and famousinventions.com and one thing that these sites provide me with is inspiring stories of Great minds that have walked the face of the Earth.I also like to check out facebook.com which enables me to interact and socialise with different minds and exchange ideas with them on different levels
.My name is David Kimani.my no is 0711101953.
Paulo Pablo
October 31, 2011 at 3:49 pm
Goal.com. Thats a bookmark on my phone. Can’t get my mind off sports
Ritchie Odak 116™
June 20, 2012 at 9:46 am
BBC mobile & The Guardian mobile. Always up-to-the-minute updated!
sam mwakenya
August 23, 2013 at 9:36 am
wow.good inspirations