Kim Kardashian's shapewear line Skims sells out in minutes making $2 million - The Sauce
Connect with us

Hi, what are you looking for?

Da Squeeze

Kim Kardashian’s shapewear line Skims sells out in minutes making $2 million

Multi-millionaire Kim Kardashian has made $2 million only minutes after the release of her new Skims shapewear collection.

TMZ reported that the superstar raked in the cash for Skims Solutionwear within the first few minutes of her campaign going live on Tuesday, with nearly every piece selling out at speed.

It is reported that Kim’s team began working quickly to restock products for her raging super fans as soon as possible.

TMZ sources say these numbers are “unprecedented for shapewear and undergarment brands”. This is because Skims made half of the profit Spanx made in their first year, which was $4 million.

The glamour star’s mission for Skims is for everything to be readily accessible for everyone to wear. The reality TV star told Cosmopolitan earlier this summer: “I know what I want in this area, and that’s not the case with every project I work on.

“I do get insecure and just ‘Oh, I hope you like it, I hope people understand this and it’ll translate.’ But this one, I’m like no, I got this. I know exactly how to make it comfortable and even a bit sexier.”

The 38-year-old has a huge social media following, influence and recognition, and as the products have been marketed by herself, it’s no wonder the collection sold out like lightning. Famous faces including her sisters, Alice Marie Johnson and her own figure can be seen modelling the brand.

She is a frequent user and advocate of shapewear and cites her own struggles with improper-fitting garments for the evolution of her own collection.

Advertisement. Scroll to continue reading.

The Keeping Up with the Kardashians star said: “I found myself altering existing shapewear to work specifically for each look that I was going for.”

” I knew I wasn’t alone in looking for the perfect shapewear and was inspired to turn my passion into something real that works for every body type.”

The Skims collection is available in sizes XXS to 5X, as well as 28 cup sizes and nine colours. It boasts tops, bottoms, one-pieces and a selection of asymmetrical options.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Some More Sauce...


In the wake of disturbing allegations of assault emerging over the weekend, the Nairobi Polo Club has swiftly responded with a statement condemning the...


Exposure to the blue light emitted by smartphones could be “toxic” for the body. A study has found that being bombarded by blue-spectrum light...


Usher has explained why Justin Bieber turned down his Super Bowl invitation. The 45-year-old star was eager to have his 29-year-old former protege join...


Popular Kenyan star Bien is gearing up for his inaugural solo tour across Europe, marking a significant milestone in his career. Having previously toured...


Usher has hit out at the idea his Super Bowl performance was “perverted”. The 45-year-old singer has laughed off the reaction to his steamy...


The lead singer of the Grammy Award-winning Reggae band Morgan Heritage, Peter ‘Peetah’ Morgan, has died at the age of 47. The popular Jamaican...


Chris Brown claims he was disinvited from playing in the NBA All-Star Celebrity Game because of his past domestic violence conviction. The ‘Under the...

Da Squeeze

YouTuber Mungai Eve’s estranged boyfriend Director Trevor has seemingly confirmed that the pair are indeed not an item anymore, after all signs had fans...