Kim Kardashian's shapewear line Skims sells out in minutes making $2 million - The Sauce
Connect with us

Hi, what are you looking for?

Da Squeeze

Kim Kardashian’s shapewear line Skims sells out in minutes making $2 million

Multi-millionaire Kim Kardashian has made $2 million only minutes after the release of her new Skims shapewear collection.

TMZ reported that the superstar raked in the cash for Skims Solutionwear within the first few minutes of her campaign going live on Tuesday, with nearly every piece selling out at speed.

It is reported that Kim’s team began working quickly to restock products for her raging super fans as soon as possible.

TMZ sources say these numbers are “unprecedented for shapewear and undergarment brands”. This is because Skims made half of the profit Spanx made in their first year, which was $4 million.

The glamour star’s mission for Skims is for everything to be readily accessible for everyone to wear. The reality TV star told Cosmopolitan earlier this summer: “I know what I want in this area, and that’s not the case with every project I work on.

“I do get insecure and just ‘Oh, I hope you like it, I hope people understand this and it’ll translate.’ But this one, I’m like no, I got this. I know exactly how to make it comfortable and even a bit sexier.”

The 38-year-old has a huge social media following, influence and recognition, and as the products have been marketed by herself, it’s no wonder the collection sold out like lightning. Famous faces including her sisters, Alice Marie Johnson and her own figure can be seen modelling the brand.

She is a frequent user and advocate of shapewear and cites her own struggles with improper-fitting garments for the evolution of her own collection.

Advertisement. Scroll to continue reading.

The Keeping Up with the Kardashians star said: “I found myself altering existing shapewear to work specifically for each look that I was going for.”

” I knew I wasn’t alone in looking for the perfect shapewear and was inspired to turn my passion into something real that works for every body type.”

The Skims collection is available in sizes XXS to 5X, as well as 28 cup sizes and nine colours. It boasts tops, bottoms, one-pieces and a selection of asymmetrical options.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Some More Sauce...

Lifestyle

Kenyans on Twitter woke up to an explicit video that has since gone viral. In the video, a woman who is known on social...

Da Squeeze

Kenyan beauty Tanasha Donna Oketch recently opened up about her life. The 24 year old former radio presenter, musician and mother of one is...

Featured

Ugandan TV journalist Simon Kaggwa Njala’s face has got to be one of the memed faces of 2019.   But how did this Ugandan...

Da Squeeze

Kenya has a robust matatu culture and some people around the world love it. Award winning American singer and dancer Chris Brown yesterday (23.03.20)...

Da Squeeze

Kenyans on Twitter are not to be messed with, they bring guns to a knife fight. The hard-hitting K.O.T recently got into a Twitter...

Featured

The Free Mason society is known to be secretive and very private, but not anymore it may seem. The Freemason society based in Nairobi...

Da Squeeze

Bongo star Harmonize launched his latest album over the weekend and his former boss Diamond Platnumz is on the frontline cheering him on. Wasafi...

Da Squeeze

Famed comedian and radio host Jalang’o hosted John Otieno “Owago Onyiro” Byron, on YouTube for a candid discussion on his ventures in comedy and...