Leading online sports betting company 22Bet announced the appointment of Kenyan rapper Khaligraph Jones as their new brand ambassador on Wednesday, April 5.
The announcement marks the beginning of a new partnership between 22Bet and the award-winning artist, who is widely recognized as one of the most talented and influential musicians in Kenya. Khaligraph, real name Brian Ouko Robert, has been a major force in the Kenyan music scene for over a decade, and has won numerous awards for his work, including the coveted Soundcity MVP Award for Best HipHop in Africa in 2020.
Speaking at the press briefing, Jones expressed his excitement at being named the new brand ambassador for 22Bet, saying: “I am thrilled to be partnering with 22Bet, a company that has established itself as a leading player in the sports betting industry. As an artist, I am always looking for new and exciting ways to connect with my fans, and I believe that this partnership will enable me to do just that. I look forward to working with 22Bet to create engaging and innovative content that will resonate with our audiences.”
For its part, 22Bet emphasised the importance of the partnership with Khaligraph Jones, saying that the rapper’s popularity and influence in Kenya and beyond made him an ideal choice as their new brand ambassador. “We are delighted to welcome Khaligraph Jones to the 22Bet family,” said a spokesperson for the company. “As a brand, we are committed to working with the best and most talented individuals in all areas of our business, and we believe that Khaligraph Jones is the perfect partner to help us connect with our customers and fans in new and exciting ways.”
The partnership between 22Bet and Khaligraph Jones is expected to lead to a number of exciting new initiatives, including social media campaigns, live events, and exclusive content for 22Bet customers. With Khaligraph Jones on board as their new brand ambassador, 22Bet is looking forward to continuing to grow its brand and connect with its customers in Kenya and beyond.
