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Interested in graphic design? what you need to know

Graphic designers communicate with us through an array of media, including comics, ads on city buses, online videos, TV commercials, billboards, posters and company logos. Their designs contain carefully tailored messages using images, color, shape, typeface, size and other elements designed to elicit a particular response in viewers. Designers use their full arsenal of artistic tricks and technical tools to create visual effects for a wide range of industries, organizations and clients.

The many options for learning about graphic design include associate, bachelor’s and master’s degree programs. Related majors include digital arts, commercial design and advertising art. Studies could include web design, photography, typography, illustration or studio art. Design professionals rely on computer software applications, so training typically blends art and technology.

Graphic design impacts many aspects of our visual world from print publications to websites to signage—and career opportunities can be equally diverse. With the right skills, graphic design majors can seek career opportunities in web publishing, marketing and promotions, corporate communications and other specializations. Are you creative and tech-savvy? Do you like collaborating with teams? If so, you may want to explore the field of graphic design.

Some of the colleges and Universities in Kenya that offer Graphic Design:

– Shantao

– Buru Buru Institute of Fine Arts (BIFA)

– Kul Graphics

– Kenya Polytechnic

– University of Nairobi

Tuition fees is between Sh60,000 to Sh500,000 depending on the course and institution

Challenges include: quacks in the industry and lack of an association to regulate and grow the industry.

Most common programmes used: Adobe Creative Suite. CS6 is the latest.

Latest trend is motion graphics.

You want to excel in this industry, you have to continuously improve your work through creativity and produce quality work.

What Can I Do With a Degree in Graphic Design?
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