Rihanna is launching a new line of perfume soon, continuing her tenure as a serial entrepreneur.
The accomplished hitmaker and businesswoman in an Instagram post broke the news to the excitement of fans and the dismay of others, who are still yearning for her new album that now is long overdue. ‘FENTY COMING SOON, ‘ she posted.
While she left the details of this new venture in obscurity, it is paramount to note that Rihanna is no stranger to the perfume world. She has released about 11 perfumes in total with fashion bigwig Parlux. Some of the fragrances included Riri, Reb’l Fleur and Nude. She is also the brains behind Love, Don’t Be Shy, a scent with orange, marshmallow, blossom and neuroli notes.
This new drop will see her perpetuate her already-long repertoire as beauty mogul.
Rihanna first launched Fenty Beauty, the first of the Fenty franchise, in 2017. Synonymous with bona fide inclusivity and innovative tendencies, followed up by Fenty Skin in 2020. She amassed enormous success as the popularity of the two grew exponentially by the day.
She now on to the next one with Fenty Parfum and it is widely reported that Fenty Hair will be next. The music A-lister has not dropped any solo new music since her last album, 2016’s Anti. Even as fans continue to beg for new musical sights and sounds from her, she is showing no signs of that.
In 2019, Forbes named her the richest female musician in the world, with a net worth of a whopping $ 600 million.