Ed Sheeran to cash in with the launch of a new range of acoustic guitars - The Sauce
Connect with us

Hi, what are you looking for?

Da Squeeze

Ed Sheeran to cash in with the launch of a new range of acoustic guitars

Ed Sheeran has launched a new range of acoustic guitars.

The 27-year-old singer/songwriter confirmed his collaboration with Lowden Guitars in Downpatrick at the National Association of Music Merchants 2019 show in California on Thursday (24.01.19) and the ‘Perfect’ hitmaker is aiming to create affordable quality guitars in the hope of inspiring more young people to learn how to play.

In a statement, Ed said: “There are fewer guitar bands and fewer artists using guitars now, and not as many kids picking up guitars.

“That is something I would like to change by getting these great quality guitars, made in Ireland, into kids’ hands and encouraging them to learn and progress. To be able to work in tandem with a guitar company like Lowden to create a whole different concept has been a really cool experience.”

One of Lowden’s most popular guitars, the Wee Lowden, was designed as a present for Ed in 2013 by the firm’s founder George Lowden with the instrument being commissioned to make as a gift by Snow Patrol frontman Gary Lightbody, and that was the start of a long-standing friendship between Lowden and the ‘Shape Of You’ singer.

George added: “We have been honored over the past years that Ed has chosen to play Lowden guitars both on-stage and in the studio.

“We are delighted to have established a close ongoing relationship which has borne fruit recently through the birth of Sheeran by Lowden.”

Ed thrilled fans at the event with a surprise performance at the event.

Advertisement. Scroll to continue reading.

The ‘Thinking Out Loud’ singer has been a fan of the handmade Lowden guitars since he saw his idol Damien Rice use them in his sets.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Some More Sauce...

Uncategorized

The much-anticipated second season of The Real Housewives of Nairobi returns on 10 May, only on Showmax. In Season 2, actress and entrepreneur Minne...

Entertainment

Kenyan soul crooner Mayonde is set to release her latest EP, ‘Start Again,’ marking her rebirth. Mayonde’s absence from the music fray has been...

Lifestyle

In recent years, hot yoga has gained popularity as a unique and challenging form of exercise that combines the ancient practice of yoga with...

Entertainment

O.J. Simpson’s private funeral has taken place. The disgraced former footballer died of cancer aged 76 on 10 April and on Wednesday (17.04.24), the...

Entertainment

If nothing else 2024, has just confirmed that we’re living in the great era of peak TV and keeping up with even a fraction...

Entertainment

The Guinness World Records has disqualified Kenyan chef Maliha Mohammed’s record-breaking attempt due to a single error made during her rest break. Chef Maliha...

Da Squeeze

Apple Music has selected Kenyan singer, songwriter and vocalist Polaris to be it’s Up Next artist focus for East Africa dated April 17th.  Carefully...

Entertainment

The biggest urban street dance competition in the world, Red Bull Dance Your Style, has hit the road for a nationwide tour that stopped in Eldoret...