Ashanti Reflects On Her Comeback In The Marginalized RnB Scene - The Sauce
Connect with us

Hi, what are you looking for?

Da Squeeze

Ashanti Reflects On Her Comeback In The Marginalized RnB Scene

Ashanti thinks RnB music has been marginalized on the radio.

The 37-year-old singer-songwriter released her self-titled debut album back in 2002 when the genre dominated the airwaves, but Ashanti now feels it’s increasingly difficult for RnB stars to achieve mainstream recognition.

The singer – whose new single, ‘Say Less’, features Ty Dolla $ign – explained: “When you’re listening to the radio, there’s not a lot of room for RnB. I think that it’s about finding that happy medium and having some merit in what you’re saying and creating a bop.”

https://www.youtube.com/watch?v=vyspRh00sEQ

Ashanti is poised to release her first album since 2014’s ‘Braveheart’, and she’s promised her loyal fans that it’ll ultimately prove to be worth the wait.

Speaking to Billboard, the American star shared: “I’ve been working on some incredible records. I’m excited about 2018!” Meanwhile, Ashanti previously claimed that social media has transformed the music industry. She said, too, that at the height of her popularity, she was probably working harder than the emerging artists of today.

Ashanti explained: “When my first album came out, we didn’t have Twitter or Instagram. If I had been able to tweet where I was, taking jets here and there, performing in Monaco, the clothes, and the cars – it would have been very different. Technology changes and the sound changes.

“I feel like there was a lot more work we had to put in back then. When you were recording in the studio, you really had to record eight tracks to get harmonies. Now you can press a button. You couldn’t do that back then. But it depends on the artist. Your hunger and work ethic has to always remain the same.”

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Some More Sauce...

Featured

Every year, the much-raved about Met Gala goes down in New York to the chatter of fashion critics, media outlets and enthusiasts  the world...

Da Squeeze

Kendrick Lamar has unleashed a blistering six-minute “diss track” attacking his nemesis Drake. The Pulitzer Prize-winning rapper, 36, released the song ‘Euphoria’ on Tuesday...

Entertainment

Brace yourselves as the much-anticipated moment has arrived! Today, King Kaka, has unveiled the exhilarating trailer for his forthcoming cinematic masterpiece, ‘Monkey Business.’ The...

Entertainment

The celebration of African unity is here! Geobek Records is proud to introduce “DONSA” to the world, the first studio album from its flagship stars, Yaba...

Entertainment

Red Bull Dance Your Style, the biggest urban street dance competition in the world, made a stop in Kisumu at United Mall over the past...

Da Squeeze

Grammy Award-winning, Oscar nominated, Lagos, Nigeria-based singer, songwriter, and producer Tems announced her highly-anticipated debut studio album ‘Born In The Wild,’ set to release this May via Since...

Entertainment

Cher started dating younger men because they were the “only ones” left. The 77-year-old pop icon was initially married to Sonny Bono in the...

Entertainment

Britney Spears and Sam Asghari have settled their divorce.  The former couple are said to have filed a Stipulated Judgment – a voluntary agreement...