This year, TikTok emerged not only as a space for creativity and entertainment but also as a catalyst for cultural celebration, community building, and entrepreneurial success.
From amplifying underrepresented voices to inspiring real-world change, TikTok empowered Kenyans to share their stories, grow thriving businesses, and unite communities.
Boniswa Sidwaba, Head of Content Operations for Sub-Saharan Africa at TikTok, summarized the year’s impact: “Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our Kenyan and wider East African community who have inspired and entertained us this year, as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine.”
Dennis Ombachi (@theroamingchef): The former rugby star turned chef captivated audiences with his culinary creations while bravely sharing his mental health journey. A member of TikTok’s Global Change Makers Programme, he also partnered with Mtoto News to amplify the voices of African youth.
Hezron Asewe (@godwinthenewsman): Bringing Kenyan culture to life, Hezron taught his audience about local traditions in engaging, accessible ways. His content served as a vibrant bridge between heritage and modern learning.
Dr. Ann Mwongela (@mindclaritycentre): A mental health advocate, Dr. Mwongela provided her followers with invaluable advice on managing life’s stresses and created a safe space for open conversations on wellness.
Priscilla Wanjiru Karanja (@tr.cillah): Through the #TeachersOnTikTok initiative, Priscilla transformed classroom learning into an interactive and fun experience, simplifying math concepts using trending songs and dances.
Rukia Bulle (@rukia_bulle): Offering a behind-the-scenes glimpse into journalism, Rukia used her storytelling skills to demystify the news-making process and educate her audience.
Roy Kanyi (@roy.kanyi): As a tech influencer, Roy simplified complex tech concepts, helping everyday users make informed decisions about gadgets and technology.
TikTok served as a launchpad for Kenyan entrepreneurs, helping small businesses thrive and gain global recognition:
Shiquo HiiStyles (@shiquo4): Revolutionizing e-commerce, Shiquo used TikTok to market affordable products, creating a model for accessible online shopping.
Cherie Kihato (@cheriekihato): By leveraging TikTok’s reach, Cherie expanded her business beyond East Africa while mentoring budding entrepreneurs.
Amos Ngahu (@moneygossip): Amos made financial literacy accessible, offering practical tips and advice to help followers manage their finances effectively.
Dreadlocks Nairobi (@dreadlocksnairobikenya): Mwangi Muthoni turned a local hairdressing service into a viral sensation, showcasing his craft and building a loyal customer base.
Ann Muhia (@anne_muhia): Known as “The Unprepared Entrepreneur,” Ann shared candid insights from her business journey, fostering a supportive community for entrepreneurs.
Erastus Ayieko Otieno (@flaqoraz): Through his comedic sketches and viral videos, Erastus transformed his entertainment content into a thriving business with brand partnerships.
Kenyan creators made their mark globally, blending culture and creativity to spark movements:
Ayuni Nyapolo (@mama_jabidii): Her viral song “Miel Matin” inspired a global TikTok challenge, reconnecting audiences with traditional Kenyan sounds.
Owino Suzan (@suehowino): Owino celebrated Kenyan culinary heritage, showcasing authentic dishes that delighted food lovers worldwide.
Claire Wamboi (@juneclairedontre): As a movie review influencer, Claire created a thriving community of film enthusiasts who trusted her fresh takes.
Bite Buddies (@bitebuddies1): This channel spotlighted Kenya’s vibrant street food culture, uncovering hidden gems and celebrating culinary artistry.
Kantel Mdagliz and Manna Zoggo (@wadaglizke): The rap duo’s anthem “Anguka Nayo” became a rallying cry during Kenyan protests, blending activism with art.
Rajvir Soin (@adventuresingh): Through breathtaking travel content, Rajvir showcased Kenya’s natural beauty, encouraging audiences to explore beyond the beaten path.
Adam Sebastian Fempe (@fempe): A Tanzanian travel creator, Adam offered unique perspectives on Kenya’s tourist hotspots through public interviews with global travelers.
Connie Nganga (@.boina): Connie unearthed Nairobi’s best dining spots, providing food lovers with affordable options to explore the city’s culinary scene.
Sean Mwaniki (@sean.mmg): Sean turned his hit song “Magi Magi” into a viral sensation, uniting fans with his catchy music and energetic performances.
Onesimus (@onesimusmuzik1): Representing East Africa on the global stage, the Malawian artist’s hit “Controller” earned a Grammy nomination, breaking barriers and inspiring pride across the region.
As the region celebrates its #YearOnTikTok, one thing is certain: 2025 promises even greater creativity, inspiration, and connection. Here’s to another year of redefining possibilities and celebrating the unique voices of East Africa!
