South Korean pop band BLACKPINK has set a new record for the fastest music video to reach 100 million views on YouTube.
BLACKPINK beat a record previously held by another Korean pop star, Psy. The single ‘Kill This Love’ took two days and 14 hours to hit the milestone.
YouTube said ‘Kill This Love’ earned 56.7 million views in its first 24 hours. That meant it also broke the record for the highest first-day YouTube views, ahead of Ariana Grande’s ‘Thank U, Next’.
🙌 56.7 million views in 24 hours 🎉 Congratulations #BLACKPINK! #KillThisLove is officially the most viewed music video debut in @YouTube history → https://t.co/j6zJP1fIdS pic.twitter.com/d3z2rg6RvP
— YouTube Music (@youtubemusic) April 8, 2019
Formed in 2016, BLACKPINK with members Jisoo, Jennie, Rosé and Lisa released their debut album ‘Square One’ in August of that year. The album gave them their first number one single in their homeland with the track ‘Whistle’.
They became the highest-charting female K-pop act in US chart history and their 2018 single ‘Ddu-Du Ddu-Du’ is the most-viewed music video by a K-pop group on YouTube.
In 2018, South Korean boy band BTS, also broke the YouTube record for the most views on a debut music video. The video of their song ‘Idol’ garnered over 45 million views in 24 hours.
Here are YouTube’s biggest 24-hour debuts according to the BBC.
1. BLACKPINK – ‘Kill This Love’ 56.7 million
2. Ariana Grande – ‘Thank U, Next’ 55.4 million
3. BTS – ‘Idol’ 45.9 million
4. Taylor Swift – ‘Look What You Made Me Do’ 43.2 million
5. Eminem – ‘Killshot’ 38.1 million
