Rwandese singer Murwanashyaka Nzabonimana popularly known as Isacco has released his newest single, On S’amuse meaning we are having fun.
Isacco’s latest single delves into his unique life experiences, offering a glimpse into his world.
With a seamless fusion of captivating beats and heartfelt storytelling, “The song is about my journey, filled with highs and lows. Despite the challenges, I persevered, maintaining a positive mindset to reach my goal. While the path wasn’t easy, nothing is impossible with determination. Now, I celebrate my success, the key is to stay focused and work hard. There will be discouragement, skepticism, and loneliness, but this is where one must never give up. Finding peace within yourself during such moments is gratifying, especially when you prove doubters wrong with unexpected achievements.” Isacco adds.
Directed by renowned filmmaker Julien Bmjizzo, the music video is a visual feast, adding an extra layer of depth to the song.
Isacco disclosed he spent over Kes 2 million in making the video. “Truthfully, the music video expenses were substantial. Flying Julien to France and covering all his costs, especially given his experience with top artists like Diamond Platnumz, was a significant investment. Securing models for the shoot, renting the filming location, and managing the entire crew also added to the high costs. Despite my initial budget of Kes 900,000 ($6000), unforeseen events led to a total expenditure of Kes 2 million ($12500). However, I have no regrets as long as it translates into a quality production for my fans.” Isacco revealed.
Isacco is currently working on his second album set to drop at the end of this year.
