A man tattooed the Jet2 slogan on his right arm.
Craig Hicks, an ambulance controller from Telford, West Midlands, England, splashed out £300 to get “Nothing beats a Jet2 holiday”, and the airline’s logo on his right arm sleeve, because he is a “big fan” of Jet2.
The airline’s catchy slogan from its advert campaign theme has recently become a global social media craze, with people using it over videos of travel mishaps.
He is quoted by The Mirror as saying: “I just thought it’s quite topical at the moment, why not? It’s just so popular at the moment.”
The new body art piece completes his “aviation sleeve”, which also features a Concorde and a jet engine.
And Craig – who is flying with Jet2 to Tenerife, Spain, in December – hopes his Jet2 tattoo can impress the airline enough for him to bag a free flight.
He added: “I’ll be getting it out on that flight definitely. All my friends keep saying I could get a free holiday out of this!
“A freebie would be nice …
“I’m definitely going to show it to Jet2 staff when I next fly with them to Tenerife in December… All my friends and family absolutely love it.
“My mum said I was mad.”
Jet2 has used Jess Glynne’s 2015 track, Hold My Hand, in its adverts and on its aircraft for almost 10 years – and Craig loves Jess and the song.
He said: “I love Jess Glynne and love that song. I recently flew with Jet2 to Madeira.
“I just thought it would be ace to get ‘Nothing beats a Jet2 holiday’.
“I like Jet2 and thought it would be cool. It’s my favourite British airline. I’m definitely a big fan of them. I love everything to do with aviation.”