Award-winning HipHop artist, entrepreneur and philanthropist King Kaka has linked up with the world’s top leading smart life brand Itel as its latest Brand Ambassador.
Itel, which is committed to providing budget-friendly, good quality consumer electronic products , made the announcement on Tuesday February 19 at an exclusive press conference held at Radisson Blu Hotel, Arboretum.
“We are thrilled to announce the partnership with King Kaka. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at itel by following the brand values and spirit, we aim to continue providing different category of affordable products with advanced technology which allow consumer to enjoy a better life. Just as King Kaka is dedicated to make full use of his musical talent and affable personality to create lots of great audience experiences,” Explains Mr Ray, Country Manager, Itel Kenya.
In his speech, an elated King Kaka said: “Itel are true innovators, and that’s always something I’ll value. Throughout my career and with my music, I’ve tried to follow my own path, and I respect Itel for doing the same. I can’t wait to get started as a brand ambassador for the world’s top quality and customer inclusive electronic product manufacturers.”
King Kaka’s manager and Kaka Empire managing partner, Dennis Njenga, also made some remarks regarding the partnership: “King Kaka’s brand is all about inspiring the young generation to believe they can become anything they want. He started from humble beginnings and went on to become one of the biggest brands both locally and internationally. This is a testament to other artist management labels that they too can partner with major corporates such as Itel. We are very excited for the journey that is ahead as we seek to achieve our collective goals. Thank you Itel for believing in a Kenyan brand, it is a powerful movement for the industry.”
About Itel
Established over 10 years, Itel is a reliable smart life brand for everyone. Adopting ‘Enjoy Better Life’ as its brand philosophy, Itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 10 years’ development, Itel has expanded its presence in more than 50 emerging markets globally. Itel has a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances, laptop and lifestyle products. In 2021, it ranked No.1 Global Smartphone brand under $100 and No.1 Feature Phone brand.
