Kim Kardashian’s shapewear brand Skims is now the official underwear of the NBA, WNBA and USA Basketball.
The brand’s success has skyrocketed to popularity since its founding four years ago.
“I am incredibly proud of Skims partnership with the NBA, as it is a reflection of Skims growing influence on culture,” Kardashian said in a statement. “Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
The announcement comes only two weeks after the brand debuted their mens division, which dropped alongside a buzzy campaign starring NBA All-Star Shai Gilgeous-Alexander, as well as Brazilian soccer player Neymar, San Francisco 49er Nick Bosa and Shai Gilgeous-Alexander of the NBA’s Oklahoma City Thunder. The initial offering includes three collections of everyday essentials, such as ultra-soft bottoms, tank tops and T-shirts.
Skims’ partnership with the NBA is not the brand’s first foray into sports. The shapewear brand was the official underwear of the U.S Olympic Team at the Tokyo Summer 2021 Olympics.
