Whiskey brand Johnie Walker has launched a brand new campaign, ‘The Walkers’ with singer Nyashinski as the official partner.
The high-end brand has recruited the mega hitmaker as its official walker as part of the global and larger campaign dubbed ‘Johnie Walker Keep Walking’ that has been going on for 20 years.
Nyashinski will take part in a myriad Johnie Walker-led activities telling imspiring stories creatively and strategically to bring home what exactly it means to ‘keep walking.’
Speaking at the campaign’s launch at The Waterfront Karen, Kenya Breweries Limited Managing Director John Musanga said: “As part of the Diageo family, we believe that brands mean much more when they stand for something. And Johnnie Walker, one of the most iconic brands in the world, has always stood for progress – pushing boundaries, challenging convention, and celebrating personal milestones in the pursuit of progress. That’s why we have invested heavily in creating partnerships that allow us to support local communities, nurture talent, and bring new experiences to our consumers.”
Nyashinski is one of the biggest musicians in the country and has ruled the airwaves with innumerable hits since making his musical comeback seven years ago.
