The vibrant Kenyan night life as we used to know it, is back!
Liquor brand Jägermeister via Viva Global recently hosted a fun-filled evening in Westlands, Nairobi attended by Kenyan entertainers and creators to celebrate the return of all things fun.
When the COVID-19 restrictions hit worldwide, the German liquor brand Jägermeister brand was determined to keep the drinks flowing as well as help those who love the brand and are part of the nightlife community. Thus, the global campaign Save The Night was born.
Among the creators and entertainers honored during the event included, disc jockeys like Capital FM’s DJ Jo Kisila, DJ Xclusive, mural artist Ed Wainaina, mixologists like Mackenzie, Monica Irungu and one half of Art curators, Endo Squared, Patti Endo.
According to Viva Global business development manager Meera Karia, Jägermeister is built on the shoulders of nightlife and the artists, creatives and bartenders who have worked tirelessly to support the rituals of night.
“At the start of the pandemic, Jägermeister knew the negative impact it would have on these communities. As a result, the company launched its global #SAVETHENIGHT program which included various charity initiatives to raise money for those whose passion, skill and hard work fuel and inspire the nightlife economy,” said Meera.
Speaking to The Sauce during the event, popular Mixmaster Jo Kisila said, “It always been amazing working with Jägermeister, especially with the way they support the niche talent market pools. Always grateful for the role they played during the pandemic and for their support even after Covid. They are a very fun and vibrant brand to work with, every assignment with them is an exciting challenge.”
Some of the projects under the Save The Night campaign include; Meister Drop In’s -a unique, innovative online booking service for stars and talents of the night. Meister classes where Jägermeister produced a series of free online tutorials with the participating ‘meisters’ of the nightlife took on various topics such as mixing cocktails, DJing or tattoo art.
