Cardi B could be dancing all the way to the bank with her latest Reebok collaboration.
The 26-year-old rapper is partnering up with the sportswear brand to promote the company’s Aztrek sneaker and clothing. Announcing the partnership to WWD, Reebok’s President Matthew O’Toole said: “For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited.
“If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”
Reebok – which is owned by parent company Adidas – has previously collaborated with a host of other music stars, including Jay Z, Pharrell Williams, Future, Missy Elliott, Queen Latifah and Eve. An official statement from Reebok added: “Cardi isn’t just a world-class entertainer. She’s a mother, a style icon, a pop culture magnet and – above all else – a fearless individual. She’s broken every mold that superstars are supposed to fit into – and she’s reached the top by following nobody’s path but her own.”
Cardi unveiled the collaboration on her Instagram account posting an image of herself in Reebok kicks.
Meanwhile, Cardi has also revealed that her latest fashion collaboration with Fashion Nova is due for release on the 15th of November. The collaboration gave Cardi free reign on design, providing direction for the highly anticipated capsule collection.
