Glitz and glamor took centrestage as the who-is-who in show business who came to partake in the goodness that was the ‘Infamous mic’ launch.
Media personalities, influencers, brand partners and other renowned figures showed dressed to the nines to witness what Smirnoff called a ‘journey to infamy in line with the Smirnoff brand story.
Detailing what the campaign will entail, the reps at Smirnoff said: ‘‘It is a 7-episode rollout, web-based series, and will feature various popular personalities across the respective entertainment fields take on the mic.”
In a set that mimics a question-and-answer challenge approach, the personalities will be subjected to a series of witty, never-been-answered-before questions designed to bring out and celebrate their witty yet unique character.
Several of the personalities in attendance took to the recording both to have a shot at the challenge and give it a kickstart, and it was written all over their faces that they were all the way here for it. Mike Makori, the very able MC was decked in a bespoke suit that evidently buoyed him to work the crowd in the joyous afternoon affair as they partook in the assortment of food and Smirnoff Vodka cocktails and danced the evening away to the sounds of the likes of Nadia Mukami, Nviiri and DJ ColeJax.
The Infamous Mic campaign connects back to the new brand world that celebrates Smirnoff’s infamy since 1864 and is aimed at placing Smirnoff vodka at the centre of urban culture in Kenya by partnering with many renowned personalities, influencers and content creators across different fields. With a history spanning 155 years, Smirnoff has always invested in driving partnerships to support the local entertainment industry and continues to be a cultural instigator; driving creative and progressive conversations in culture that move our consumers to break out of the ordinary.
This campaign will certainly be on everybody’s lips. No one does it like Smirnoff does, but you already knew that!
Here are moments from the glitzy affair:
