Kim Kardashian has become a new brand ambassador for Balenciaga.
The 43-year-old beauty has taken to social media to announce her new partnership with the luxury fashion house.
Kim wrote in her statement: “For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna.”
Kim has actually been aligned with the brand for a number of years, and she recently appeared in Balenciaga’s campaign for the company’s upcoming summer collection.
She said: “For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.”
The fashion house came under fire in 2023, when a campaign showed children holding teddies in bondage costumes.
Balenciaga subsequently issued an apology for the campaign.
The company said in a statement: “We stand for children’s safety and well-being.”
Meanwhile, Kim has enjoyed significant success with her SKIMS clothing brand, which she launched in 2018.
Despite this, the brunette beauty previously admitted that her talents are centred in “marketing”.
Kim – who has developed a huge following on social media during her career – told Interview magazine: “I think my talent is marketing and the business behind selling products and knowing what the customer wants and making it feel attainable, but also a bit unattainable at the same time.
“I wouldn’t say that’s a talent. I think it’s a bit of magic and business savvy. Maybe it is talent, I don’t know.”
