Singer Nick Jonas has launched his own tequila brand.
The Jonas Brothers star has teamed up with John Varvatos to release their very own brand of tequila named Villa One, which takes its name from the same estate Nick and his family and friends were staying at in Mexico when they came up with the idea for the booze brand.
Revealing his new project, the elated Nick posted on Instagram: “I’ve been waiting for quite some time to share some exciting news with you guys. Over the past couple years, @JohnVarvatos and I have really enjoyed bonding over our love for tequila and we could not be more excited to introduce you to @VillaOneour ultra-premium tequila handcrafted by Master Distiller Arturo Fuentes.”
Nick, 26, and John held a press event at the Greenwich Hotel in Tribeca on Wednesday (28.08.19) for their brand, where it was revealed Nick had said “life as it should be” during their evening in Mexico, which became the slogan for the Villa One company.
The ‘Sucker’ hitmaker follows in the footsteps of stars including George Clooney, Dwayne ‘The Rock’ Johnson, and Ryan Reynolds in creating his own liquor brand, and Nick says he learned from watching their successes.
Speaking to the press at the event, he said: “I think there’s something to learn from every person who has started a spirits brand. I admire George Clooney and what he’s done with Casamigos. Dwayne Johnson, a cast member with me in ‘Jumanji,’ is doing a tequila of his own, and Ryan Reynolds has Aviation [gin]. It’s about looking at any of those potential competitors and comparing them to us. What John and I are trying to do is just learn what we can from their campaigns and how they market their products and also what makes their product special. Casamigos has built a great audience, so that means they’ve done something right.”
Villa One made its public debut during the Jonas Brothers’ concert in Madison Square Garden on Thursday (29.08.19) and will follow their ‘Happiness Begins’ tour before receiving a nationwide launch early next year.
Jonas who married Indian actress and model Priyanka Chopra in 2018, began acting in theatre at the age of seven and released his debut single in 2002 which caught the attention of Columbia Records where Jonas formed a band with his older brothers, Joe and Kevin, known as the Jonas Brothers.
