{"id":45019,"date":"2019-07-23T09:36:46","date_gmt":"2019-07-23T09:36:46","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/thesauce\/?p=45019"},"modified":"2019-07-23T09:36:46","modified_gmt":"2019-07-23T09:36:46","slug":"survey-reveals-kenyas-most-used-social-media-platform-and-shocking-user-patterns","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/thesauce\/survey-reveals-kenyas-most-used-social-media-platform-and-shocking-user-patterns\/","title":{"rendered":"Survey reveals Kenya&#8217;s most used social media platform and shocking user patterns"},"content":{"rendered":"<p style=\"text-align: center\">Kenyans living in Nairobi earning between Sh30,000 and Sh49,000 a month spend the highest amount of time on social media, a new report shows.<\/p>\n<p><a href=\"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-38594 aligncenter\" src=\"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33.jpg\" alt=\"\" width=\"968\" height=\"681\" srcset=\"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33.jpg 968w, https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33-300x211.jpg 300w, https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33-768x540.jpg 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/a><\/p>\n<p style=\"text-align: left\">\nThe survey the United States International University Africa (USIU-Africa) and the US Embassy shows that low middle-income earners spend up to three hours on social media on a typical day, <a href=\"https:\/\/nairobinews.nation.co.ke\/life\/nairobians-earning-less-that-sh49k-a-month-spend-most-time-on-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">Nairobi News<\/a> reported.<\/p>\n<p style=\"text-align: left\">Majority of individuals in this category spend their time on YouTube, Instagram and WhatsApp. They are followed by middle-class earners who spend up to an hour daily and prefer LinkedIn, Twitter, Yahoo and Snapchat.<\/p>\n<p style=\"text-align: left\">The survey carried out between December 2018 and March 2019 showed that this category includes most entry-level jobs for university graduates in diverse sectors. It also established that men are more active on social media compared to women.<\/p>\n<p>Most Kenyans are active online at night, the survey showed. WhatsApp and Facebook are the most popular platforms followed by YouTube.<\/p>\n<p style=\"text-align: left\">\u201cThey lead in all the social media platforms as active users. The male highly use Yahoo and Twitter more as social media platforms. It is striking that while men use Twitter the most, women use it the least and the vice versa is true when it comes to the use of Snapchat,\u201d said the survey that sampled 3,269 respondents aged between 14 and 55 years.<\/p>\n<p>The sample was drawn from Kenya\u2019s former eight administrative provinces including Nairobi, Coast, Central, Western, Nyanza, Eastern, Rift Valley and North Eastern.<\/p>\n<p>According to the Kenya National Bureau of Statistics (KNBS) Statistical Abstract, middle-income earners are those paid between Sh50,000 and Sh99,999 per month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kenyans living in Nairobi earning between Sh30,000 and Sh49,000 a month spend the highest amount of time on social media, a new report shows. The survey the United States International University Africa (USIU-Africa) and the US Embassy shows that low middle-income earners spend up to three hours on social media on a typical day, Nairobi [&hellip;]<\/p>\n","protected":false},"author":14080,"featured_media":38594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,6],"tags":[88,813,14007,14006,178,27,14005,3120,625],"class_list":["post-45019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-lifestyle","tag-facebook","tag-kenyans","tag-low-income","tag-middle-income","tag-social-media","tag-twitter","tag-user-patterns","tag-usiu-africa","tag-whatsapp"],"better_featured_image":{"id":38594,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":968,"height":681,"file":"2019\/04\/social-media-33.jpg","sizes":{"thumbnail":{"file":"social-media-33-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33-150x150.jpg"},"medium":{"file":"social-media-33-300x211.jpg","width":300,"height":211,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33-300x211.jpg"},"medium_large":{"file":"social-media-33-768x540.jpg","width":768,"height":540,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33-768x540.jpg"},"thesauce-thumbnail-avatar":{"file":"social-media-33-100x100.jpg","width":100,"height":100,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33-100x100.jpg"},"popular_posts_img":{"file":"social-media-33-600x360.jpg","width":600,"height":360,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33-600x360.jpg"},"wp_rp_thumbnail":{"file":"social-media-33-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":38556,"source_url":"https:\/\/www.capitalfm.co.ke\/thesauce\/files\/2019\/04\/social-media-33.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Survey reveals Kenya&#039;s most used social media platform and shocking user patterns - The Sauce<\/title>\n<meta name=\"description\" content=\"Kenyans living in Nairobi earning between Sh30,000 and Sh49,000 a month spend the highest amount of time on social media, a new report shows. 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